TY  - JOUR
AU  - Princes, Elfindah
AU  - Silalahi, Wilma
PY  - 2025/06/18
Y2  - 2026/07/15
TI  - Exploring Ethical and Quality Dimensions of Artificial Intelligence Influence on Trust
JF  - Journal of Multidisciplinary Issues
JA  - JMIS
VL  - 5
IS  - 2
SE  - Articles
DO  - 10.53748/jmis.v5i2.46
UR  - https://jmis.site/index.php/JMIS/article/view/46
SP  - 
AB  - &lt;p&gt;&lt;strong&gt;Objective –&lt;/strong&gt; The purpose of this study is to examine how the amount of content generated by artificial intelligence (AI) is affecting the accuracy and reliability of information found online.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Methodology –&lt;/strong&gt; Using a survey-based approach conducted online with a 5-Likert scale, assessed by 10 survey items.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Findings –&lt;/strong&gt; The findings reveal that artificial intelligence does not have a direct effect on trust.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Novelty –&lt;/strong&gt; The conclusion emphasizes the relationship of the variables that may be used to develop a suitable marketing strategy.&lt;/p&gt;
ER  -