RANDY OMAR; ELFINDAH PRINCES. The Influence of Brand Recall, Brand Recognition, and Attitude to Brand on Purchase Intention: A Study of Shopee COD Ads Targeting Generation Z. Journal of Multidisciplinary Issues, [S. l.], v. 3, n. 2, p. 01–19, 2023. DOI: 10.53748/jmis.v3i2.57. Disponível em: https://jmis.site/index.php/JMIS/article/view/57. Acesso em: 20 sep. 2024.