Eugenius Hansel Lee, and Elfindah Princes. “The Interplay of Corporate Image, Service Quality, Customer Value, and Satisfaction in Fostering Customer Loyalty: A Structural Equation Modeling Approach Using SmartPLS”. Journal of Multidisciplinary Issues, vol. 2, no. 3, Nov. 2022, pp. 35-45, doi:10.53748/jmis.v2i3.52.