Analyzing the Millennials’ Intention towards Purchasing Reusable Shopping Bags (Evidence from Bali)

Authors

  • Ni Kadek Yuni Antari Sampoerna University
  • Christian Haposan Pangaribuan Sampoerna University

DOI:

https://doi.org/10.53748/jmis.v1i1.4

Keywords:

Theory of Planned Behavior, Pro-environmental Behavior, Purchase Intention

Abstract

Objective – This study aims to analyze the millennials intention in Bali towards purchasing reusable shopping bags, the study extends the Theory of Planned Behavior (TPB).

Methodology – The data were collected by using online questionnaire in Bali. The total sample of this study is 227 respondents.

Findings – The finding of this study shows that Environmental Knowledge, Personal Belief, and Social Influence significantly affect the attitude of customers to purchase reusable shopping bags. Personal Belief becomes the dominant variable affecting consumer’s attitude. Meanwhile, Government Regulation and Media Exposure have no significant influence on the attitude towards purchasing reusable shopping bags. Attitude significantly influences Intention to Purchase reusable shopping bags, while Intention to Purchase reusable shopping bags gives a significant effect on Pro-Environmental Behavior.

Novelty – In this study, the researchers extend the existing Theory of Planned Behavior and add environmental knowledge to show the fact that everyone is aware of the environment degradation issue and admit that the issue is everyone’s responsibility.

Downloads

Download data is not yet available.

Downloads

Published

11-05-2021

How to Cite

Antari, N. K. Y., & Pangaribuan, C. H. (2021). Analyzing the Millennials’ Intention towards Purchasing Reusable Shopping Bags (Evidence from Bali). Journal of Multidisciplinary Issues, 1(1), 22–31. https://doi.org/10.53748/jmis.v1i1.4

Issue

Vol. 1 No. 1 (2021): Journal of Multidisciplinary Issues

Section

Articles

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 (CC 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.