Vol. 3 No. 2 (2023): Journal of Multidisciplinary Issues (JMIS)

View Vol. 3 No. 2 (2023): Journal of Multidisciplinary Issues (JMIS)

Journal of Multidisciplinary Issues (JMIS) is a Journal of focus and scope: a) Information Technology; b) Psychology; c) Environmental Science; d) Data Science; e) Language and Linguistics; f) Education; g) Data Sensor and Networking; h) Information System; i) Gamification; j) Health Science; JMIS is published quarterly (May, August, November, and February) by APPS Publications.

DOI: https://doi.org/10.53748/jmis.v3i2

Published: 29-08-2024

Articles

The Influence of Brand Recall, Brand Recognition, and Attitude to Brand on Purchase Intention: A Study of Shopee COD Ads Targeting Generation Z

Randy Omar, Universitas Bina Nusantara, Indonesia

Elfindah Princes, Universitas Bina Nusantara, Indonesia

01-19

DOI : https://doi.org/10.53748/jmis.v3i2.57
- PDF Views: 13 times | Download : 8 times
Understanding the Generation Z Behaviour Intention to Purchase on Social Media: A Unified Theory of Acceptance and Use of Technology (UTAUT) Approach

Annisa Alvionita, Universitas Bina Nusantara, Indonesia

Elfindah Princes, Universitas Bina Nusantara, Indonesia

20-35

DOI : https://doi.org/10.53748/jmis.v3i2.58
- PDF Views: 5 times | Download : 8 times
The Influence of Social Support and Relationship Quality on Behavioral Intention in Social Commerce

Erwin Sugiharto, Universitas Bina Nusantara, Indonesia

36-48

DOI : https://doi.org/10.53748/jmis.v3i2.59
- PDF Views: 7 times | Download : 4 times
The Impact of Online Information and Reviews on Purchase Decisions Among Millennials and Generation Z: A Study of E-Commerce Behavior

Cindy Aurora, Bina Nusantara University, Indonesia

49-52

DOI : https://doi.org/10.53748/jmis.v3i2.60
- PDF Views: 11 times | Download : 6 times
The Influence of Online Shopping Convenience on Consumer Loyalty in Social E-Commerce: A Study of Tiktok Shop Using Linear Regression Methodology

Jodhi Caster, Bina Nusantara University, Indonesia

53-63

DOI : https://doi.org/10.53748/jmis.v3i2.61
- PDF Views: 6 times | Download : 8 times