Exploring Ethical and Quality Dimensions of Artificial Intelligence Influence on Trust
DOI:
https://doi.org/10.53748/jmis.v5i2.46Keywords:
artificial intelligence, trust, information accuracyAbstract
Objective – The purpose of this study is to examine how the amount of content generated by artificial intelligence (AI) is affecting the accuracy and reliability of information found online.
Methodology – Using a survey-based approach conducted online with a 5-Likert scale, assessed by 10 survey items.
Findings – The findings reveal that artificial intelligence does not have a direct effect on trust.
Novelty – The conclusion emphasizes the relationship of the variables that may be used to develop a suitable marketing strategy.
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